We Are Choir
How We Work
No disconnected pilots. No technology for technology’s sake.
We help private equity firms and portfolio leadership teams make disciplined, value-backed AI decisions that strengthen performance during the hold period and stand up to buyer scrutiny at exit.
​
We start with the business, not the technology - focusing on where value is created, where cost and complexity sit, and where AI can make a material EBITDA, resilience, or scalability impact. We prioritise a small number of high-confidence use cases with clear ownership and realistic paths to adoption on existing platforms.
AI is embedded into day-to-day operations, not run as a side programme. Governance, data, and risk are addressed early to reduce execution and diligence risk - and we are explicit about what not to do.
​
Fewer bets. Faster decisions. Durable value - without the innovation tax.
Value creation, not technology theatre.
Our offering is split into a small number of focused value creators - each designed to deliver measurable impact on EBITDA, resilience, or exit value, without unnecessary complexity or distraction.
Margin & Performance Uplift
Identify where AI can materially improve margins within the hold period - reducing cost, increasing productivity, and improving commercial execution.
Focused on fast, measurable EBITDA impact, not long-term experimentation.
Operational Resilience & Control
Embed AI safely into day-to-day operations with the right governance, data controls, and ownership.
Reduce execution risk, avoid cost creep, and strengthen control without slowing the business down.
Exit Readiness & Multiple Support
Build a clear, credible AI story buyers can trust - backed by evidence, governance, and repeatability.
Reduce diligence friction and support valuation at exit.